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Sustainability report

De Graaf Bakeries 2024

Think of the environment: print only when it’s really necessary.

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'De Graaf Bakeries continues to show green growth.'

In our third sustainability report, we once again demonstrate how we put green growth into practice. In 2024, our environmental impact, measured using the Environmental Barometer, decreased by 10%, while our production volume increased by 5.5%.

Our absolute CO₂ footprint in Scope 1 and 2 has already been reduced by 57% compared to our base year 2020, and even by 73% per kilogram of product.

Our ambition

We have translated our five sustainability themes into concrete objectives where we, as a company, can and want to make an impact.

The themes below are linked to the United Nations Sustainable Development Goals (SDGs) and to the ESRS standards under the CSRD.

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Climate

By 2030: CO₂ neutral in Scope 1 and 2 and a 50% CO₂eq reduction per kilogram of product in Scope 3. Targets approved by SBTi.

ESRS E1 Climate Change

Circularity

Less Waste

  • Halve product waste by 2030

  • Higher quality disposal and increased use of by-products

  • < 10% residual waste

Packaging
100% recyclable, as much recycled material as possible, and with an increasingly lower environmental impact per kilogram of product.

ESRS E5 Resources and Circularity

Responsible Employment Practices

A safe and supportive workplace with growth opportunities
Employment and development through growth, zero accidents, and employee satisfaction.

ESRS S1 Own Employees
ESRS G1 Good Governance

Tasty and fair products

Quality and food safety
IFS higher level; no recalls

Health
Less added sugar and maximum ‘clean label’

Protein transition
More plant-based ingredients: vegan, plant-based, and hybrid

ESRS S4 Consumers

Fair, short Supply Chain

Fair and local
Palm oil free, ‘Better Life’ meat, Rainforest Alliance chocolate, free-range eggs and sourcing from the Netherlands/EU.

Sustainability declarations and audits for suppliers of critical raw materials outside Europe.

ESRS S2 Employees in the Supply Chain
ESRS G1 Animal Welfare

Sustainable agriculture
80% sustainable wheat and sugar by 2030.

ESRS E4 Biodiversity and Soil

ENVIRONMENTAL IMPACT

Environmental Barometer

Since 2020, we have been measuring our environmental impact with the Environmental Barometer. This year, the impact has decreased by 10% compared to 2023, while our sales volume has grown by 5.5%.

The biggest impact this year comes from the purchase of 50% green Dutch wind energy.

Preparation for CSRD

In 2024, we conducted the double materiality analysis in accordance with the Corporate Sustainability Reporting Directive (CSRD). The analysis consisted of 4 steps:

1. Identifying relevant topics
Creating a longlist and mapping the supply chain.

2. Engaging stakeholders
We asked key suppliers, customers, employees, and management how important these topics are to them.

3. Impact analysis:
This resulted in a list of material topics, assessed based on their environmental and/or social impact and the extent to which each topic represents a financial risk or opportunity for De Graaf Bakeries.

4. Prioritisation and validation
The results were validated and approved by the Board of Directors.

Based on the 15 identified material topics, we refined our sustainability strategy to focus on the following five themes: Climate, Circularity, Responsible Employment Practices, Tasty and Fair Products, and Fair, Short Supply Chain.

Compared to previous annual reports, the core topics have largely remained the same, with two additions: sustainable agriculture within the ‘Fair, Short Supply Chain’ theme and the entire theme of ‘Responsible Employment Practices’.

Even though the proposed changes to the Omnibus criteria suggest we may no longer fall under the CSRD reporting obligation, we will continue to use this standard as a guideline for our sustainability policy.

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Climate

In 2024, we again reduced our absolute CO₂ emissions in scope 1-2 by 23%, mainly due to the purchase of 50% green electricity from Dutch wind power. The share of electric vehicle kilometers in business travel also increased significantly. Since our baseline year 2020, the absolute reduction in scope 1-2 emissions is already 57%, and per kilogram of product, the reduction is even 73%.

However, the majority of our CO₂ emissions are in the supply chain, in scope 3, accounting for 96.3% of our total emissions.

Our total CO₂ footprint, including scope 3, averaged 2.56 kg CO₂ per kg of product in 2024. A 34% reduction compared to our baseline year 2020.

Our CO2 footprint

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Circularity

We aim to minimise food waste and maximise the (re)use of raw materials and residual flows. Last year, our product waste was 3.27%. Our goal is to reduce this by half by 2030. With the introduction of the Banana Chocolate cookie, we saved 15 tonnes of bananas from going to waste.

The average footprint of our packaging is 77.43 g CO₂eq per kg of packaged product, which is 15% less than last year. In 2024, we purchased 56 tonnes less aluminium packaging and 64 tonnes less cardboard.

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Responsible Employment Practices

To achieve our growth ambitions, it is essential to attract, develop and retain the right colleagues. Engaged and diverse teams make the difference for our customers, especially when they work in a positive and safe environment, feel heard and have the opportunity to use and further develop their talents.

In 2024, team De Graaf consisted of 316 FTEs, 68% of whom had permanent contracts. We had no reportable workplace accidents this year and recorded a record number of safety observations, 98% of which have already been resolved to create an even safer work environment.

Our core values form the foundation of our behaviour and how we work together. We do not tolerate any form of discrimination or harassment. This year, we renewed and strengthened our whistleblower policy to improve how we report and address misconduct.

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Tasty and Fair Products

All our bakeries are IFS certified, and 100% of our suppliers are GFSI certified (BRC / IFS / FSSC 22000). This ensures that our products meet the highest quality and food safety standards for our customers. We had no product recalls in 2024.

We are aware that our core offering is a tasty product. However, excessive intake of sugar and saturated fat contributes to obesity and cardiovascular disease.

We take responsibility by offering more sustainable and healthier alternatives to our bestsellers. Our focus is on the protein transition from animal-based to more plant-based ingredients, reducing added sugars and using as many ‘clean label’ ingredients as possible.

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Fair, Short Supply Chain

We believe it is important that all our products are produced responsibly, both environmentally and socially, for people and animals. Once again, we achieved a Silver rating from EcoVadis.

Where possible, we source our raw materials within Europe. 95% of our palm oil-containing ingredients are RSPO-SG certified and the remaining 5% are RSPO-MB. 94% of our chocolate is certified by Rainforest Alliance or Fairtrade. 99.98% of our eggs are free-range, and 58% of our meat ingredients are certified with the Dutch ‘Beter Leven 1-star’ label. For our own-brand products, we always use Rainforest Alliance chocolate, Beter Leven meat, and free-range eggs.

Kernwaarden

Waar wij in geloven

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Veiligheid

Wij stellen veiligheid voorop
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Vakmanschap

Wij zijn de beste in ons vak
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Klantgericht

Wij groeien samen met klanten
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Team de Graaf

Wij creëren werkgeluk

Message from the Board

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Aart de Graaf

Year after year, we continue to grow in revenue and volume, and we remain on track to be scope 1–2 neutral by 2030. This progress proves that economic growth and sustainability can go hand in hand. Our total footprint, including scope 3, currently averages 2.56 kg CO₂eq per kg of product, 34% lower than in our 2020 baseline year.

This year, we further optimized and expanded our sustainability strategy by conducting the double materiality analysis and stakeholder analysis in accordance with the guidelines of the Corporate Sustainability Reporting Directive (CSRD). However, based on the new criteria in the Omnibus proposal, we are no longer required to report under CSRD. Nevertheless, we continue to invest in innovations that are not only environmentally friendly but also beneficial for our employees and customers. At De Graaf Bakeries, we believe in building a sustainable, future-proof company together.

Milieuimpact

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“Duurzaam inkopen vormt een essentieel onderdeel van onze duurzaamheidsstrategie, waarbij we ons richten op lokale inkoop, eerlijke handel, armoedebestrijding en de bescherming van arbeids- en mensenrechten. Hiermee streven we naar een ethische en verantwoorde benadering van onze inkooppraktijken, waarbij we niet alleen letten op de producten die we verwerven, maar ook op de impact ervan op onze wereld en bewoners. Deze onderwerpen gaan we aankomend jaar verwerken in een code of conduct voor onze leveranciers om duurzaam inkopen nog meer kracht bij te zetten.”

Lute Stoelwinder

Senior Inkoper

Compared to our baseline year 2020, our environmental impact has already been reduced by 43% (absolute reduction) and by 64% per kg of product, all while we continue to grow in revenue and volume year after year.

At each production site, the impact per kg of product has decreased year on year since 2020.

Hoogeveen now has 76% less environmental impact compared to 2020.

Emmen has 86% less environmental impact than in 2020, primarily due to the significant volume increase.

Spakenburg has 48% less environmental impact compared to 2020.

Our head office on Metaalweg in Spakenburg continues to maintain low gas consumption, as we have been heating the building with residual heat from the adjacent freezer warehouse since 2022.

Milieubelasting
Milieubelasting per productieomvang

Climate

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“Energie lijkt vanzelfsprekend, maar dat is het zeker niet. De energietransitie maakt dit maar weer duidelijk. Afgelopen jaren hebben we er alles aan gedaan om energie te besparen. En nu is de fase aangebroken om naar duurzame alternatieven over te stappen. Daarbij zoek ik continu naar nieuwe technologieën zoals warmtepompen, batterijen of AI die deze transitie mogelijk maken. Daarnaast zal onze focus ook meer en meer naar scope 3 gaan, samen met onze leveranciers.”

Maikel van de Groep

Lead Engineer & Sustainability

CO2 footprint Scope 1-2

In 2023, our Scope 1-2 emission reduction targets were reviewed and approved by the Science Based Targets initiative (SBTi).

We are still on track to be climate neutral in Scope 1 and 2 by 2030. We have already achieved a 73% CO₂ reduction per kg of product and the absolute reduction is 57% compared to our baseline year 2020.

In 2024, 50% of our electricity came from green Dutch wind energy, and this will increase to 100% by 2026.

The share of electric vehicle kilometers in business travel has risen to 33%, as more and more company cars are electric or hybrid. We have also expanded the number of charging stations. From 2026 onwards, only electric company cars will be leased, with the goal of having no business travel emissions by 2030.

Next year, we will further reduce our Scope 1-2 emissions with the conversion of our apple pie oven to a hybrid oven, making us the first industrial bakery in the Netherlands to bake electrically. We will then use less gas and more green electricity.

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CO2 footprint Scope 3

96.3% of our total CO₂ emissions are attributed to Scope 3. These are mainly our purchased raw materials. Other contributors include freight transport, packaging materials, business travel with private vehicles, and, new this year, commuting by employees.

Scope 3 emissions have decreased by 25% per kg of product this year.
  • 22% of the reported CO₂eq reduction is due to an update in the RIVM emission factors for raw materials, which we have used as a secondary data source since 2020.
  • The remaining 3% reduction is explained by

    • The switch to 100% ‘green’ nitrogen (as a refrigerant)

    • 104 metric tons less packaging material

    • A shift in product mix towards fewer animal-based and more plant-based ingredients


    Over the past year, we purchased less butter and more margarine, and less meat and more meat substitutes. However, we still use over 50% butter and meat substitutes currently account for 4% of our total meat ingredients. The share of plant-based cheese in our total cheese purchases is also 4%.

In 2025, we will further reduce our Scope 1-2 emissions by converting our apple pie oven into a hybrid oven, making us the first industrial bakery in the Netherlands to bake electrically. This shift will allow us to use less gas and more green electricity.

Total Scope 3 reduction per kilogram of product compared to our base year is 31%.

Ten of our largest raw material suppliers have made an SBTi commitment and/or have received approval, or are actively preparing to do so. This is essential to achieving our Scope 3 emissions reduction target of -50% by 2030. SBTi commitment has become part of our Supplier Code of Conduct this year.

We offset all CO₂ emissions from sample shipments by planting trees through Trees For All. In 2024, we offset 18.6 tons of CO₂. This offset is not included in our CO₂ footprint calculation.

Green growth in revenue and volume

Our revenue increased by 10% this year, while emissions per euro of revenue decreased by 28%.
Our production volume grew by 5.5%, and emissions per kilogram of product dropped by 25%.

46% reduction in total CO₂ emissions per euro of revenue compared to our 2020 baseline.

Total Scope 1-2-3 reduction per kg of product is 34% compared to our 2020 baseline.

Circulair

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“We realiseren ons vaak niet hoeveel moeite en milieu-impact het kost om voedsel te produceren. De kosten gaan verder dan alleen geld; het gaat om de inspanning van boeren, de natuurlijke hulpbronnen die worden gebruikt en de ecologische voetafdruk die wordt achtergelaten. Daarom is het essentieel om niets te verspillen. Door continu te verbeteren in onze processen en gewoonten, kunnen we efficiënter omgaan met onze grondstoffen, verpakkingsmaterialen, energie en water om voedsel te produceren.”

Zeger de Graaf

Continuous Improvement Specialist

From residual stream to resource

Our product waste is food waste, which we aim to prevent as much as possible. When internal reuse is not an option, we repurpose it externally in the highest possible way, following the Moerman Ladder.

85% of our product waste is repurposed as pig feed. The remaining 15%, which contains meat residues, is converted into biogas, used for heating the pigsties. Even waste water residues are utilized as biofuel.

We also aim to repurpose more residual streams from the food chain as circular fuel. This year, together with a customer, we introduced the Banana Chocolate cookie, saving 15,000 kg of bananas from food waste.

In addition to product waste, we also separate company waste such as frying oil, packaging materials, paper, foil, hard plastics, and small chemical waste. The frying oil is reused as biofuel.

Our total residual waste stream continues to decrease each year, with the goal of keeping it under 10%.

Sustainable packaging

Proper packaging is essential to prevent food waste. We aim for circular packaging, using as little material as possible, ensuring recyclability, and using recycled materials.

This year, we purchased 56 tons less aluminum packaging, and it now accounts for less than 1%.

We also purchased 64 tons less cardboard, partly due to better alignment of box sizes with the contents and the use of thinner cardboard. This resulted in a 10% reduction per kg product last year.

We also measure the CO₂ footprint of our packaging materials per kg of product. We aim to reduce this annually through less packaging and choosing more sustainable materials. Our average packaging footprint in 2024 was 77.43 g CO₂eq per kg packaged product, a 15% reduction compared to last year.

Currently, 99.5% of our packaging weight is recyclable. We still have a few items (baking trays) made of composite materials, as we have not yet found a suitable alternative.

All our outer boxes are made from 80% recycled cardboard, FSC® certified, and include disposal instructions.

Water and wastewater

Water consumption has slightly decreased relative to production volume, particularly in Hoogeveen, where we optimized the cleaning method for the frying ovens. Our total water usage is 21,461 m³ per year. The pollution units (PU) of wastewater have remained about the same. We do not reuse (waste)water.

Responsible Employment Practices

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“Om de juiste keuzes te maken in het verduurzamen van verpakkingen is actuele kennis nodig. Wij willen deze kennis graag in eigen huis hebben en leiden daarom een verpakkingstechnoloog op. Zo kunnen wij onze klanten naast product- ook duurzaam verpakkingsadvies geven.”

Maikel van de Groep

Lead Engineer & Sustainability

Strong employment conditions

Our colleagues are covered by the Collective Labour Agreement for the Bakery Sector and benefit from strong secondary employment conditions. In 2024, all employees received a profit-sharing bonus.

The DGB Academy is in full swing and offers practical, hands-on training for operators on the shop floor. Through our online training platform, colleagues follow safety and quality modules. In addition, 15 employees participated in an internal Dutch language course.

A safe and pleasant workplace

Safety is a core value at De Graaf Bakeries; physically, socially and digitally. In 2024, we updated our “Confidential Advisor and Code of Conduct” policy, and each location has an active health & safety team.

We invest in vitality through preventive physiotherapy, wellness workshops with health checks, and a bicycle scheme. We also launched training sessions on data and cybersecurity.

Through employee satisfaction surveys, we continue to improve. Together, we make our working environment a little better every day.

What we believe in

Safety

We prioritise safety

  • We work safely
  • We ensure everyone feels safe
  • We comply with the highest standards and regulations

Customer focus

We grow together with our customers

  • We put the customer and quality first
  • We think in terms of opportunities
  • We collaborate: Success is a team effort

Craftsmanship

We are the best at what we do

  • We make the tastiest, highest-quality products
  • We are innovative
  • We are professionals and aim for results

Team de Graaf

We create job satisfaction

  • We treat each other with respect and are reliable
  • We take initiative and responsibility
  • We enjoy our work

Tasty and fair products

lute-stoelwinder.jpg

“Duurzaam inkopen vormt een essentieel onderdeel van onze duurzaamheidsstrategie, waarbij we ons richten op lokale inkoop, eerlijke handel, armoedebestrijding en de bescherming van arbeids- en mensenrechten. Hiermee streven we naar een ethische en verantwoorde benadering van onze inkooppraktijken, waarbij we niet alleen letten op de producten die we verwerven, maar ook op de impact ervan op onze wereld en bewoners. Deze onderwerpen gaan we aankomend jaar verwerken in een code of conduct voor onze leveranciers om duurzaam inkopen nog meer kracht bij te zetten.”

Lute Stoelwinder

Senior Inkoper

Safe, sustainable and healthier products

Safe, quality products
We safeguard the food safety of our products through a HACCP system and additional checks via GIRA Food Defense and GIRA Food Fraud. All our sites are audited annually by LRQA in accordance with the IFS Food certification.

Sustainable, plant-based alternatives
In 2024, we launched a new line of plant-based snack rolls. Sales of fully plant-based products once again outpaced those of meat or vegetarian options, growing by no less than 16%.

Healthier Choices
In 2024, we introduced clean label curry and ketchup. While our total sugar purchasing increased by 3.5%, sugar use per kilo of production fell by 0.3%.

Fair, short Supply Chain

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“Bij duurzaam ontwikkelen is het belangrijk om de smaak niet uit het oog te verliezen. We zijn allemaal gewend geraakt aan de smaak van boter, suiker en zout. Vervangers zijn er inmiddels wel voldoende, maar veel leveren in op de smaak. Het afgelopen jaar ontwikkelden wij het concept Snackrolls. Plant-based snacks met Nutri-Score C. Een nieuw deeg, pure vullingen en veel testen. Het blijft een weg van de lange adem. Met suikerreductie maken we ook al stappen door de grens op te zoeken hoeveel we kunnen reduceren zonder concessies te doen aan de smaak.”

Marco van Wijk

Marketing Manager

Fairness

We expect our suppliers to commit to fair labour conditions within their own supply chains, to help combat deforestation, promote sustainable agriculture, and encourage animal-friendly production. We assess and ensure this through a combination of our Supplier Code of Conduct and social and environmental certifications tailored to the risks of each specific raw material.

In 2024, we again achieved a silver score in the Ecovadis sustainability audit and in 2025 we will also undergo the Sedex assessment. Both Ecovadis and Sedex are recognised systems widely used by retailers to assess supply chain partners on sustainability, covering social, ethical and environmental aspects.

We expect our key suppliers, especially those of critical raw materials, to have a valid social sustainability audit in place (Ecovadis, Sedex and/or BSCI Amfori). In 2024, we began mapping this across our supply base.

In addition to these social audits, we also require specific raw material certifications:

  • All of our palm-oil-based ingredients are RSPO certified, with our margarine and over 95% of other ingredients RSPO-SG certified. We are working toward using only palm-free margarine.
  • 94% of our chocolate ingredients are Rainforest Alliance (RFA) and/or Fairtrade certified. Our instant coffee powder is 100% RFA certified.
  • 99.98% of the eggs we use are from barn or free-range hens.
  • 58% of our meat ingredients are Better Life (Beter Leven 1 star) certified. While we encourage our customers to choose certified options, we ultimately follow their preferences.
  • For our own-brand products, we always use Rainforest Alliance certified chocolate, Better Life certified meat and barn eggs.
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Local

We focus on sourcing raw materials locally within the Netherlands and Europe. Our butter, flour, sugar, apples and raisins are 100% sourced from within Europe. This strengthens supply chain transparency and reliability, while also minimising transport distances.

Sustainable agriculture

Healthy soils and biodiversity are essential for sustainable arable farming and therefore for the long-term availability and affordability of raw materials. Wheat and sugar together make up nearly 40% of our purchased ingredients and account for 11% of our Scope 3 emissions from raw material sourcing. That’s why we’re engaging with our suppliers to explore how we can support more sustainable cultivation of wheat and sugar together.