Savour the flavours...
Authentically baked, with 30 years of experience
Making sweet and savoury bake-off products has been our expertise for 30 years. We invent and develop delicious snacks with great pride and pleasure. Among other things, we produce American cookies, filled cakes, apple turnovers and frikandel rolls. Mars® cookies are one of the latest addition to our range.
Exclusively available at De Graaf Bakeries
We are proud to have an exclusive partnership with Mars® Chocolate Drinks and Treats for these American-style cookies. We are the only ones in the Netherlands, Germany, Belgium and Spain authorised to produce, package, distribute and sell these Mars-branded cookies. M&M’s®, SNICKERS® and TWIX® trademarks are used under licence.
With original Mars® ingredients
These new cookies each feature one of the world’s most-loved Mars® flavours. They are deliciously filled with the original ingredients, such as real M&M’S chocolate chips and TWIX and SNICKERS’ beloved liquid caramel. You can taste that!
Maximum of 250 calories per cookie
Consumers want to enjoy themselves without worrying about calories. That is why we give the assurance that a cookie never contains more than 250 calories. Portion control and still enjoyment! This is due to the modest weight of 45 grams per cookie. While the cookies are still nice and big (8 cm diameter).
100% recyclable packaging
With the environment in mind, the cookies are packaged in 100% recyclable paper packaging. The packaging was developed with the paper industry’s guidelines in mind and is easy to pulp. There is no disposable plastic, only recyclable paper. Thus, together with Mars®, we are ahead of the new regulations on single-use plastics.
Fresh from the oven – bake off cookies
The cookies satisfy your customers’ desire for more oven-fresh products. You receive the cookies frozen and bake them in 12 minutes. Then you serve the fragrant, fresh cookies on the shelf. Deliciously fresh from the oven!
American cookies are much loved by consumers for their unique bite. Crunchy on the outside, soft and ‘chewy’ on the inside. These new Mars®-branded cookies are the latest American-style cookies with one of the world’s best-loved flavours: TWIX, SNICKERS, M&M’S Peanut and M&M’S Choco.
A European launch
The cookies are currently being launched first for the Out of Home sector in the Netherlands. Artisanal bakers and retail will be added later. After that, the rest of Europe may also enjoy these delicious cookies.
Convenient take-away packaging
The cookies can be packed in pairs in a handy paper takeaway bag. We supply these directly in the outer box. After baking, you can pack the cookies in the bags provided.
American bakery is popular
The demand for American bake-off products is booming. Partly due to well-known brands such as Starbucks and McDonald’s, consumers are flocking to typical American products such as doughnuts, muffins and American-style cookies.
Popular with a young crowd
Young consumers (under 40) in particular often buy American-style cookies. And especially men*. Mars®-branded cookies can therefore appeal to a new target group.
Freshly baked means delicious
Consumers are increasingly opting for fresh. Fresh stands for ‘tasty’. These oven-fresh cookies respond well to that.
For American-style cookies, there is a remarkably wide audience within sweet and savoury snack lovers. Consumer penetration is high: almost 50%*.
*Market research ‘American Cookies’ – Blauw Research Rotterdam 2020
European first: De Graaf Bakeries launches oven-fresh Mars®-branded cookies
Where to buy?
The Out of Home channel has the scoop and will start selling these brand new cookies first. They will be available at bp petrol stations with a Wild Bean Café. The artisanal bakeries and retail sectors will also be able to order the cookies. This will be followed by distribution in Belgium, Germany and Spain.