For the second year in a row: Industributie Award for De Graaf Bakeries

We are proud to share the news that De Graaf Bakeries has been named winner of the Industributie Award in the category Bread, patisserie & fresh biscuits, 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 for the second consecutive year. With a final score of 𝟴.𝟬, we have retained the number one position within this category.

The Industributie survey confirms the leading role of private labels. Suppliers are assessed on their contribution to strong categories and the quality of their collaboration with retail partners. It is precisely in these areas that we score above average. We rank among the top performers in the 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 and 𝘁𝗿𝗮𝗱𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 categories.

Respondents characterise De Graaf Bakeries as a supplier with deep market knowledge, a strong data-driven approach and high level of innovation. A partner that thinks proactively about identifying joint opportunities, delivers service that goes the extra mile and actively contributes to growth on the shelf.

This recognition is not only a milestone for our team, but above all a vote of confidence from our trading partners.